Lumina E-Commerce
Luxury lighting, brilliantly showcased online
A high-conversion e-commerce platform for a luxury lighting brand, featuring 3D product previews and AI-driven recommendations.
Client
Lumina Lighting Co.
Industry
Luxury Home Goods
Timeline
6 weeks
Delivered
November 2024
+45%
Conversion Rate
1.2s
Load Time
+68%
Mobile Revenue
+32%
AOV Increase
What we were up against
Lumina needed a digital storefront that matched the elegance of their physical showrooms. The existing site was slow, not mobile-friendly, and lacked the visual fidelity required to sell high-end lighting fixtures.
Key Problems Identified
- 1Legacy Shopify theme with 6+ second load times
- 2No mobile optimization (75% of traffic was mobile)
- 3Product photography didn't convey the true quality of fixtures
- 4Cart abandonment rate of 78%
- 5No product visualization tools for customers
"Our website was embarrassing compared to our showroom experience. We were losing customers before they even saw our products."
How we solved it
We built a headless commerce solution using Next.js and Shopify. We implemented Three.js for 3D product rendering, allowing customers to visualize fixtures in their homes. AI algorithms suggest complementary products based on style and room type.
Performance-First Architecture
Migrated from legacy Shopify to headless commerce with Next.js, achieving sub-1.5 second load times globally through edge caching and image optimization.
Immersive 3D Product Experience
Implemented Three.js-powered 3D product viewers allowing customers to rotate, zoom, and see fixtures from every angle with realistic lighting simulation.
AI-Powered Recommendations
Built a recommendation engine that analyzes room type, design style, and browsing behavior to suggest perfectly complementary fixtures.
Mobile-First Redesign
Completely rebuilt the mobile experience with touch-optimized interactions, swipe galleries, and streamlined checkout flow.
Technologies Used
Measurable impact, real outcomes
Within 90 days of launch, Lumina saw dramatic improvements across all key metrics, with the mobile experience driving the majority of growth.
Conversion Rate
Streamlined checkout and better product visualization
Average Order Value
AI recommendations driving complementary purchases
Mobile Revenue
Mobile-first redesign capturing previously lost sales
Page Load Speed
Headless architecture and edge caching
Cart Abandonment
Simplified checkout and trust signals
Return Visitors
Better UX keeping customers engaged
"Websuem didn't just build us a website—they transformed how we sell online. The 3D product viewer alone has changed how customers interact with our products. Our conversion rate speaks for itself."
How we got there
Deep-dive discovery session understanding Lumina's brand and customer journey
Competitive analysis of 15 luxury e-commerce experiences
Rapid prototyping with weekly stakeholder reviews
Phased migration to minimize downtime during busy season
Want results like this?
Let's discuss how we can help you achieve similar growth through design, development, and automation.