Vortex SaaS
Data intelligence meets bold design
Complete rebranding for a data analytics platform, including logo design, color system, and marketing collateral.
Client
Vortex Analytics
Industry
B2B SaaS
Timeline
2 weeks
Delivered
September 2024
+120%
Demo Requests
+85%
Brand Recognition
25+
Deliverables
2 Weeks
Timeline
What we were up against
Vortex was struggling to differentiate itself in a crowded market. Their visual identity felt dated and 'corporate', failing to communicate their innovative AI-first approach.
Key Problems Identified
- 1Generic logo that looked like dozens of other tech companies
- 2Inconsistent brand usage across sales materials
- 3Visual identity didn't reflect AI/innovation positioning
- 4Struggling to stand out at conferences and events
- 5Investor presentations lacked visual impact
"We had a great product but looked like every other data company. Prospects couldn't remember us after meetings."
How we solved it
We developed a dynamic brand identity based on the concept of 'clarity from chaos'. The new visual system uses generative patterns that change based on data inputs, creating a living brand that embodies their core value proposition.
Strategic Brand Foundation
Conducted stakeholder interviews and market analysis to define Vortex's unique positioning: 'Making the invisible visible through AI.'
Dynamic Logo System
Created a logo that can generate infinite variations based on data inputs—literally embodying their product's purpose in the brand mark.
Comprehensive Visual Language
Developed a complete design system including colors, typography, iconography, and photography direction that scales across all touchpoints.
Implementation Toolkit
Delivered templates, guidelines, and assets enabling the team to maintain brand consistency without designer involvement.
Technologies Used
Measurable impact, real outcomes
The rebrand launched at their annual user conference to immediate acclaim, with tangible business impact following within weeks.
Demo Requests
Website visitors more likely to engage
Brand Recall
Survey of conference attendees post-event
Sales Cycle
Clearer positioning accelerating decisions
Design Awards
Featured on BrandNew, Awwwards, and The Dieline
Series B Raised
Investors cited strong brand as factor
Team Satisfaction
Internal survey on brand pride
"The Websuem team understood what we needed before we could articulate it ourselves. Our new brand has become a competitive advantage—prospects remember us, investors take us seriously, and our team is proud to represent us."
How we got there
Intensive 2-day brand strategy workshop
Competitive visual audit of 30+ SaaS brands
Three distinct creative directions presented
Rapid iteration with daily design reviews
Want results like this?
Let's discuss how we can help you achieve similar growth through design, development, and automation.