Brand Identity Design

First impressions happen in milliseconds. Before a potential client reads a single word on your website or hears your pitch, they've already made a judgment about your business based on how you look. The harsh truth? If your visual identity looks amateur, DIY, or inconsistent, prospects assume your work is too. That's why established businesses invest in professional branding — it's not vanity, it's a business decision that directly impacts revenue. **What we mean by "brand identity":** Your brand is more than just a logo. It's a complete system that includes: • **Logo & variations** — Primary, secondary, icon, and responsive versions • **Color palette** — Primary, secondary, and accent colors with exact codes • **Typography** — Headline and body fonts that reflect your personality • **Visual style** — Photography direction, iconography, and graphic elements • **Brand guidelines** — Documentation so everything stays consistent When all these elements work together, magic happens. Your website looks cohesive. Your social media is instantly recognizable. Your proposals feel premium. You stop blending in and start standing out. **Who this is for:** Service businesses that have outgrown their DIY logo and want to look as professional as they actually are. If you're charging premium prices but your brand looks like it was made in Canva, we need to talk.